Website data collection refers to the systematic process of gathering, acquiring and recording various information from visitors to a website. This data may include demographic information such as age, gender, and geographic location, as well as behavioral data such as pages visited, time spent on the site, actions taken (clicks, downloads, forms submitted), and other interactions.

This collection may be carried out using various tools and technologies, such as cookies, web beacons, online forms, traffic analyzes and other tracking mechanisms. The primary purpose of collecting data on a website is often to analyze user behavior, improve user experience, personalize content, measure the effectiveness of marketing campaigns, and make decisions illuminated to optimize site performance.

It is essential to implement data collection practices that comply with current privacy regulations, such as Quebec’s Law 25 or the General Data Protection Regulation (GDPR) in Europe, in order to guarantee respect for users’ rights in terms of confidentiality and security of the information collected.

✅ Definition and challenge of data collection for an effective marketing strategy (FR)

The General Data Protection Regulation (GDPR) is a European Union legislation that came into force on May 25, 2018. It aims to strengthen and unify the protection of citizens’ personal data within the European Union (EU ). The GDPR establishes a comprehensive legal framework for the collection, processing, storage and transmission of personal data, defining the rights of individuals and the obligations of organizations that process this data.

The main objectives of the GDPR include protecting the privacy of individuals, holding entities that process data accountable, promoting transparency in the processing of personal information, and harmonizing rules within the EU to facilitate the free flow of data.

The GDPR introduces key principles such as the explicit consent of individuals for the processing of their data, the right to be forgotten (erasure of personal data), the right of access to collected information, data portability, as well as enhanced security and data breach notification requirements.

Organizations processing personal data are required to comply with the principles of the GDPR, put in place adequate security measures, appoint a data protection officer (DPO) in certain cases, and demonstrate their continued compliance with this regulation . Sanctions for non-compliance with GDPR can include substantial fines, underscoring the importance placed on data protection in the EU.

✅ The European Union’s General Data Protection Regulation

A cookie on a website is a small text file which usually consists of a sequence of letters and numbers. This file is stored on a user’s computer or device when they visit a website. Cookies are used by websites to collect information about user activities, preferences or interactions with the site.

Cookies serve different purposes, such as personalizing the browsing experience by saving user preferences, remembering connection status, collecting analytical data to improve site performance, or management of shopping carts in the context of e-commerce sites.

It is important to note that cookies can be classified into different categories, including session cookies, which are temporary and expire when the user closes their browser, and persistent cookies, which remain on the user’s device for a defined period. Additionally, users often have the ability to control or disable the use of cookies in their browser settings.